“Make more cold calls” is not a lead-generation strategy. For a business to grow or scale over time, the work it takes to keep the business running has to be clearly defined. Perhaps the key component of tactical success is that the processes and procedures you put in place are repeatable. It can be tempting to simply add extra steps to a system in an effort to make it more efficient, only to see the exact opposite results. Once you have your strategy in place, each process or procedure that you implement to further that strategy needs to be as simple as possible. The problem is that simply chasing the next dollar means that the market – and not your strategic plan – is guiding your business. For small businesses, the temptation can be strong to take on whatever business opportunity presents itself, even if it doesn’t fit the vision. Perhaps the biggest threat to your strategic plan is deviation from the goal at the tactical level. Here are five things you can do to make sure your day-to-day activity is driving the large-scale goals of your company. Does your business have a direction? How will you get there?

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